By: Deborah O’Malley| 2019
If you’re like many digital marketers, you’ve probably heard about Conversion Rate Optimization – or CRO – and know it’s important, but don’t really understand what it is, how it works, or why it’s important to you.
This article will set all that straight for you.
What is Conversion Rate Optimization (CRO)?
Simply stated, Conversion Rate Optimization, or CRO, is a system that applies data analysis and modelling to maximize the rate, or percentage of visitors, who “convert” on your website.