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Does gender segmentation effect product purchases?

Main product image featuring just a woman
express-version_a-smClick here to enlarge
Main product image featuring a woman and a man
express-version_b-lgClick here to enlarge

Does segmenting by gender impact conversions?

Gender segmented email offer
staatsloterij-version_a-smClick here to enlarge
Standard email offer - not segmented by gender
staatsloterij-version_b-smClick here to enlarge

With or without the quick selector option?

With or without the quick shop tip box?

With "quick shop" tip box
quick-tip-version_a-smClick here to enlarge
Without "quick pick" tip box
quick-tip-version_b-smClick here to enlarge

With or without the top callout section in the nav menu?

With top callout bar in nav menu
inflow-version_a-smClick here to enlarge
Without top callout bar in nav menu
inflow-version_b-smClick here to enlarge
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