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With or Without the Interactive Element?

Which Button Copy Worked Best Early In The Funnel?

Which Button Copy Worked Best Late In The Funnel?

Should Your Sign-Up Form Be Placed On The Left Or Right?

Free trial download page with the form placed on the left side
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Free trial download page with the form placed on the right side
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Did the Short Form or Long Form Landing Page Convert Better?

Short-form, condensed landing page
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Long-form, more detailed landing page
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