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Which Upsell Format Converted Best?

Upsell offer placed directly above "buy now" button
Upsell formatted as a pop-up

With Or Without the "Add to Cart" Buttons?

Without "Add to Cart" buttons
With "Add to Cart" buttons

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Which App CTA Button Converted Best?

"Book Appointment" button
"Book" button with appointment times

Which Email Subject Line Converted Best?

"Give Your Career a Little Love"
"Your online match is here:"

Does Where You Place The CTA Really Matter?

Purple CTA button placed below price
Purple CTA button placed above price
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