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Does a 1 pt. Change in Font Size Really Make a Difference?

12 pixel font
13 pixel font

Deal or No Deal? Should You List the Specific Number of Deals Available?

Without number of deals shown
With number of deals shown

Which Button Copy Dramatically Increased Leads?

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Trick or Treat! Does a Halloween-Themed Creative Do Better in October?

Standard creative

Which Search Box Outperformed?

Multi line search box
Single line search box
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