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Should Your Desktop Menu Be Consistent With Your Mobile Menu Format?

Traditional navigational menu
"Hamburger" style menu

With Or Without The Shop The Look Option?

Shop The Look option added
No Shop The Look option

Which AdWords Approach Resulted In More Subscriber Sign-Ups?

AdWords search keyword shown
"Free" and "save" emphasized - No AdWords keywords shown

Which Facebook Ad Converted Better For Mobile Visitors?

With request to comment
Without request to comment

Display the Total Price or Monthly Installment?

Monthly installment amount
Total price
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