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Product or lifestyle imagery? Which pushed conversions higher?

Product imagery banner ads
uweed-product_imagery-version_a-sm
Lifestyle imagery banner ads
uweed-lifestyle_imagery

Which button copy worked best? View now or order now?

Which Button Copy Worked Best Early In The Funnel?

"Options and Order" button
version_a-high_friction
"View the options" button
version_b-low_friction

Which simple copy change achieved an astounding +57% conversion lift?

Button copy stating "Get a Quote"
Button copy stating "Get a Quote Now"

Which design radically increased conversions 337%?

With skimable icons
lamplight-version_a-sm
With benefit-based copy
lamplight-digital-version_b-sm
[Content protected for Monthly Plan, Group Level, Yearly Plan, Monthly Plan + Trial, Group Level + Trial, Yearly Plan + Trial, Monthly Plan Upgrade, Group Level Upgrade, Yearly Plan Upgrade, All Access Pass members only]
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