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With the happy or serious expression?

Image of a "happy" captain smiling
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Image of a serious captain with sunglasses
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Without or with the product price displayed upfront?

Without prices displayed
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With prices displayed upfront
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Which mobile product view won?

List layout: 1 product per row
version_a-smClick here to enlarge
Grid view: 2 products per row
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With or without the sticky buy button?

Without sticky, scrolling button
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With sticky button
tommy_hilfiger_version_b-smClick here to enlarge

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With or without the icons?

Without icons
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