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Does tailoring content to a local audience impact conversions?

Which filter order won? "Best Result" placed first or last?

Filter items with "Best Result" listed first
dell-version_a-sm-best_resultsClick here to enlarge
Filter items with "Best Result" listed last
dell-version_b-price_low_to_highClick here to enlarge

With or without the customer reviews?

With customers reviews in bottom blue bar
ing_version_a-with_testimonials-smClick here to enlarge
Without customer reviews in bottom blue bar; help support instead
ing_version_b-with_help_number-smClick here to enlarge

With or without the testimonials slider?

With interactive testimonials slider
barton-version_a-smClick here to enlarge
Static testimonials without slider
barton-version_b-smClick here to enlarge

Which email newsletter campaign significantly impacted conversion rates?

With obvious unsubscribe section
Click here to enlarge
Without obvious unsubscribe section
Click here to enlarge
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