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April 6, 2022
What Should Online Gaming Sites Test For?

Online gaming sites occupy a unique market niche. Users are often tech savvy and come into the site with high expectations. To best curate content this advanced user segment, A/B testing presents unique optimization opportunities. How can you optimize your gaming site through testing? Click here to up your game. Get some state-of-the art ideas and examples.

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December 15, 2021
The Complete Guide to A/B Testing in a Cookieless World

Learn about 1st and 3rd party cookies, what they are, how they work, and how changes to cookie policies will impact your A/B testing work. Find out where data collection is headed, why server-side tag management may be the answer, and what you should be be doing now to set yourself up for A/B testing success in a cookieless world.

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December 7, 2021
Google Optimize: Creating and Launching an A/B test

Accurately and confidently perform Google Optimize set-up. FInd out what you need to do -- and know -- with definitions, examples, and step-by-step screenshots.

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December 1, 2021
Data and conversion tracking in a cookie-less world

Soon, third-party cookies will be blocked by most major web browsers leaving optimizers and experimenters desperately picking up the crumbled pieces. In A/B testing, there will be no easy way to track user events or behaviors -- let alone measure conversions. What's going to happen to A/B testing in a cookieless world?

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October 14, 2021
Swipe File: eCommerce Guest Checkout Button Examples

At checkout, is it better to make shoppers register for an account so you can capture important contact details, personalize the experience, and re-market to users? Or, is it more valuable to skip the account creation requirement allowing users to more easily checkout as a guest? Find out.

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September 29, 2021
How Long Should You Run an A/B Test?

How long do I need to run my A/B test to achieve valid, reliable results? This article will tell you. Plus, get everything you need to know to correctly and accurately calculate test duration for an A/B test. Learn best practices andthe industry-standard tools to use.

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September 20, 2021
A/B testing trust badges: how and where to use them for conversions

Find out exactly how and where to use trust badges for conversions. Get A/B test ideas you can immediately try and apply. Plus, find out the surprising places in the funnel where trust badges convert best, the unusual trust format that consistently converts, and facts that will change the way you think about trust badges.

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July 7, 2021
How to Correctly Calculate Sample Size in A/B Testing

How many visitors do I need to run a statistically significant A/B test and achieve valid, reliable results? This article will tell you everything you need to know to correctly calculate sample size and test duration for a split-test. Learn sample size best practices and industry-standard tools.

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June 23, 2021
The Top Five A/B Pricing Tests You Absolutely Must Try

The top five A/B testing ideas that you can easily, quickly, and simply test to bring increased conversions and optimize your website.

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