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January 27, 2022
With or without the credit card product images?

To convert best, is it better to include or remove visuals and product pictures? Take your best guess on the important image A/B test, see if you win, and apply the findings to optimize your own web pages and images.

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January 27, 2022
Which format won: horizontal or vertical layout?

What format convert best? A vertical or horizontal layout? Take your best guess on the formative formatting A/B test, see if you win, and apply the findings to optimize your own product pages and website.

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January 26, 2022
What's most valuable when it comes to selling value?

What's most valuable when it comes to selling value? Emphasizing savings or stating something can be obtained for free? Take your best guess on this landing page test. Then apply the findings to optimize your landing pages.

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January 19, 2022
Which homepage redesign radically decreased bounce rates?

To increase engagement and decrease bounce rate, what format works best? Presenting product categories with many other options? Or showing only a dropdown menu selector? Take your best guess which radically redesigned version won. Then apply the findings to optimize your own homepage.

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December 29, 2021
Which landing page format won in December, but lost in January?

Take your best guess on this smart seasonality test to find out whether testing timeframe affected which landing page design won, when. Then, apply the findings to optimize your own success with seasonality.

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November 18, 2021
With Or Without the Elephant Emoji?

Test Details: The international wilderness preservation organization, World Wildlife Fund (WWF), conducted this elegant elephant emoji test to increase campaign donations. Background: As a non-profit organization, one effective way for WWF to drum up interest in supporting their cause is to send frequent emails to subscribers. The team wanted to ensure their message would stand out […]

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October 28, 2021
Which table format won? Horizontal or vertical?

To increase product purchases, should you format your information using a horizontal or vertical layout? The answer may surprise you! Take your best guess on this terrific table A/B test and see if you win.

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October 28, 2021
Did the horizontal or vertical table format win?

To increase purchases, should you present the information in a horizontal or vertical table format? Take your best guess on this terrific table test to see if you win.

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October 14, 2021
Without or with the guest checkout button?

There's one button you can easily add to your eCommerce checkout page that can make you an extra $300 million dollars and boost conversions +45%. No joke! Can you guess what it is? Take a look at the A/B test screenshots, take your best guess, and apply the findings to skyrocket your sales.

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