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February 23, 2023
What's the optimal search box format?

To get users to search, should the search box microcopy shows the available search options? Or simply state a prompt? Take this smart search A/B test to find out.

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February 9, 2023
Which hero image won on desktop but lost on mobile?

Did the hero image showcasing one model, or a photo of a "before/after" model work best to increase conversions? The answer in part depends on device type. Take your best guess on this test, see if you win, and apply the findings to optimize your own hero image conversions.

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January 26, 2023
With or without the customer selector pop-up?

To bring users deeper into your site, should you display a prominent pop-up that lets users self-select their category of choice? Or is it better to show a more traditional-style page with copy and images that help users get started? The answer may not be so simple. Take your best guess on this interesting A/B test to find out.

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January 26, 2023
With or without the added right-side size selector filter?

To increase shoe sales, should you aid visitors by adding a pop-up shoe size filter in addition to the static filters already there? Or does doing so adding distraction and diminish conversions? Take your best guess on this fitting footwear A/B test, see if you win, and apply the results to optimize your own eCommerce store.

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January 12, 2023
Does video or a static image convert better?

Take your best guess on this image optimization test to find out if it was better to go with a video or static picture to increase conversions.

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December 29, 2022
Which AI-generated headline won?

When generating high-converting copy, AI platforms can help. But what AI-generated format works best? Longer, more detailed headline text? Or shorter but less descriptive copy? Take your best guess on this intelligent A/B copy test and see if you win.

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December 29, 2022
Which wording won? The human- or AI-generated copy?

Which hero image headline converted best? Human-crafted or AI-generated? Take your best guess on this winning wording A/B test. See if you can guess which test won. Then apply the findings to optimize the copy on your own website.

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December 15, 2022
Does Search Bar Size Matter?

When it comes to the optimal search bar size, what works best? Is bigger truly better? Or does it take over the page, distract visitors, and, as a result, diminish conversions? Take your best guess on the super simple, simply smart search size A/B test to find out.

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November 17, 2022
With or without the matching color in the upsell section?

There's plenty of color psychology research showing the colors selected can impact how people feel and whether they'll convert. But what about matching product colors so the product colors are consistent across the funnel? When presenting upsells, is it best to show matching product colors? or a wide array of colors so users can see all the different color options? Take your best guess on this creative color A/B test to find out.

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