To increase purchases of faster, but more costly internet plan, how should you structure your pricing table? Should you use a creative visual indicator to showcase the plan features? Or should you concretely state the plan categories using text? Take your best guess on this interesting internet study, see if you win, and apply the insights to increase conversion on your own pricing table.

To increase plan purchases, how should you describe your product? Should you give each plan a fancy, creative title so it stands out and is memorable? Or is it best to be straight to the point and descriptive at the cost of coming across less creative? Take your best guess on this crafty copy test to find out.

To increase purchases, should your product page description feature more or less detail? Take your best guess on this hair-raising product page study, see if you win, and apply the insights to increase conversion on your own product page.

When creating an optimized product page structure, what works best? Should it be short and succinct so it's easily scannable? Or is it best to create a product story and add in an abundance of descriptive details? See if you can guess which test won.

To increase conversions on a long-form checkout page, is it best to break-up the page content, and attract the eye to key sections by using images? Or does doing so only distracting, diminishing conversions? Take your best guess on this interesting image A/B test to find out. Will you guess the right test?

What's the optimal number of Call To Action (CTA) buttons and links you should use to present your products and bring users deeper into your conversion funnel? Should you feature multiple products with CTAs? Or only a single product and CTA? Take your best guess on this compelling CTA test to find out.

When it comes to Call To Action (CTA) buttons on mobile, what's the optimal format, and how many is too many? Take your best guess on this compelling CTA A/B test, see if you win, and apply the real-life results to optimize your own mobile site.

Sometimes you don't want to increase conversions. Occasionally, it's best to see them drop! In this case, the A/B test goal was to reduce call volume rates. Which page format better achieved that goal? The standard table layout or dynamically changing accordion-style? Take your best guess on this liberating layout test.

As a generally accepted "best practice," most accordions display closed in that they only show the top headers as the default view. To see the related content, users have to click to open and expand to see the details in the corresponding section. Is this best practice truly optimal? Take your best guess on this advanced accordion test to find out.