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February 4, 2021
The form without or with the qualification banner?

When it comes to generating high-quality leads, what form format works best? Should you have an open form that anyone can complete? Or should you emphasize stringent pre-qualification criteria? Take your best guess on which test you think won. Then apply the findings to optimize your own lead gen forms.

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January 21, 2021
Human-created or AI-generated copy: which won?

Which wording wins? Does AI-generated copy or human-created text convert best? Take your best guess on the A/B test, see if you can figure out which test won, then apply the findings to optimize the text on your own website.

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January 7, 2021
Which face and font combination won?

How do faces and fonts shown within a website creative impact conversions? Take your best guess, see if you can figure out which test won, then apply the findings to optimize the images on your own website.

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January 7, 2021
With the happy or serious expression?

How does body language and facial expressions impact sales and conversions? Take your best guess, see if you can figure out which test won, then apply the findings to optimize the images on your own website.

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December 10, 2020
Without or with the product price displayed upfront?

When it comes to pricing products, what works best? To sell more, should the product price be displayed upfront?
Or, is it better to garner interest, and reveal the price only once the shopper has clicked into the product page?
Take your best guess and see if you can figure out which test won.

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November 12, 2020
Which mobile product view won?

To increase mobile eCommerce conversions, should you format your product views in a list or grid format? Take your best guess on this A/B test and find out which test won. Then, apply the findings to optimize your own online storefront.

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November 12, 2020
With or without the sticky buy button?

To increase mobile eCommerce conversions, should you use a sticky "buy" button that scrolls with the user? Or does adding this button distract and confuse, just taking up value screen real estate? Take your best guess on this A/B test and find out which test won.

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October 29, 2020
With or without the icons?

To increase conversions on mobile devices, is it best to include or leave off icons that instruct users on the next step to take? Take your best guess on this iconic A/B test to find out which test won. Then, apply the findings to optimize your own mobile conversion rates.

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October 15, 2020
What's the optimal notification bar timing?

What's the optimal timing to increase CTR conversions? A pop-up timed to display upon exit? Or, a hook timed to display when the user scrolls down 20% of the page? Take your best guess and see if you win.

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