What’s the best wording to get users to convert? Should you use low-friction or high-friction button copy? Take your best guess on this thoughtful text A/B test to find out. Then apply the findings and testing ideas to optimize your own site.
What’s the best wording to get users to convert? Should you use low-friction or high-friction button copy? Take your best guess on this thoughtful text A/B test to find out. Then apply the findings and testing ideas to optimize your own site.
For an abandon cart email campaign, what’s the best wording to get users to convert? Should you use low-friction or high-friction button copy? Take your best guess on this thoughtful text A/B test to find out. Then apply the findings and testing ideas to optimize your own site.
Is it best to stick to a single, simple CTA? Or does a dual CTA approach convert better? Take your best guess on this bold button A/B test to find out. Then apply the findings and testing ideas to optimize your own site.
Does adding a secondary link directly under the central CTA draw or detract from clicks on the main CTA? Take your best guess on this luring link A/B test. Can you guess the right test?
Is it better to include a shipping cost calculator on the cart page? Or is it better to remove the calculator and just state that shipping is calculated at the checkout? Take your best guess on this smart shipping study A/B test to find out. Then apply the learnings to optimize your own site.
To convert best, should you show your shipping offer upfront or later in the funnel? And how should you present it to convert best? That's the questions explored and answered in the smart shipping study. Can you guess the A/B test?
To get users to request a quote, what strategy works best? Should you include an image so visitors can visualize and relate to the requested action? Or is it best to remove the image and instead replace it with a big, bold Call To Action (CTA) button. Take your best guess on this interesting image A/B test. See if you guess the right test and apply the findings to optimize your own website.
To get users to click into your CTA button, what copy works best? Should you use the gentle, low-friction wording, "Get started"? Or is it better to be more specific and commanding, suggesting users, "Watch a demo"? Take your best guess on this creative copy CTA A/B test to find out.
When using product images to fuel more sales, should you showcase a 3D product image? Or video? Take your best guess on interesting image test to find out. See if you guess correctly and apply the findings to optimize your own sales success.
