To increase conversions on a subscription website, is it best to offer a free trial option? Or does doing so actually go against sales? Take your best guess on this smart subscription study A/B test to find out.

To increase credit card applications, which wording worked best to get applications to start the process? The softer Call To Action (CTA), "Next Step"? Or the more commanding CTA, "Apply Now"? Take your best guess on this crafty copy test to find out.

To increase add to cart conversions, was it better to include or remove the search bar on the mobile product display page (PDP)? Take your best guess on this smart search A/B test to find out.

To increase add to checkout conversions, was it better to include or remove the search section? Take your best guess on this savvy search A/B test to find out.

To increase checkout conversions, is it better to have a 3-column horizontal layout? Or a 2-column vertical layout? Take your best guess on this formidable form formatting A/B test to find out.

Is it more effective to use a longer form to capture leads? Or is a shorter form a better strategy? Take your best guess on this fantastic form A/B test to find out.

Think small changes don’t matter and don't need to be tested? Think again! Learn how A/B testing whether to include a tiny, animated, red dot boosted conversions and saved hundreds of thousands in revenue losses. Was it best to include or remove the red dot? Take your best guess to find out.

Which version drove more clicks? A black text label or a red icon? Take your best guess on this neat notification A/B test and see the winner. You might be amazed how updating a simple visual cue could boost engagement by 30%!

What affect does removing a savings message have? Does increase or decrease conversions? Take your best guess on this surprising savings A/B test to find out. Then learn the psychology behind it.