Which pricing presentation strategy works best to get shoppers to proceed with their purchase? Leave off the price total within the add to cart section of the product page? Or include the price total? Take your best guess on this prosperous pricing A/B test to find out.

Which is a more effective lead magnet strategy? Including cover images of the brochure you want people to download? Or removing the images to reduce visual clutter and potential confusion? Take your best guess on the interesting image test to find out.

To increase email campaign conversions, should you use creative or conventional imagery? Take this week’s interesting image A/B test to find out. Then apply the findings to optimize your own email campaigns.

To sell more products, it is best to show a "limited edition" banner on select products to increase the perceived sense of desirability? Or does the added element detract from the product and create unnecessary visual clutter, especially on a small-screened mobile device? Take your best guess and find out the results of this A/B test.

Does adding a "worry-free" reassurance banner help or hinder conversions on small-screened mobile devices where screen real estate is so precious? Take your best guess on this A/B test and see if you win. Then apply the findings to optimize your own mobile site.

To increase product purchases, is it best to use or remove a next day delivery timer on the checkout page? Take your best guess on this clever countdown timer A/B test to find out. Then apply the findings to optimize your own site.

To increase product purchases, is it best to use or remove a free shipping countdown timer? Take your best guess on this clever countdown timer A/B test to find out. Then apply the findings to optimize your own website.

What’s the best wording to get users to convert? Should you use low-friction or high-friction button copy? Take your best guess on this thoughtful text A/B test to find out. Then apply the findings and testing ideas to optimize your own site.

For an abandon cart email campaign, what’s the best wording to get users to convert? Should you use low-friction or high-friction button copy? Take your best guess on this thoughtful text A/B test to find out. Then apply the findings and testing ideas to optimize your own site.