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October 19, 2023
With or without the image? Which format worked best?

To increase conversions, should you use or lose an image in the hero section? Take your best guess on this inventive image A/B test, see if you win, and apply the findings to optimize your own site.

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October 5, 2023
Which email subject line approach won? Urgency or informative?

What email subject line approach works best? To get your readers to open your email, should you stress urgency or provide useful information? Take your best guess on this crafty copy email subject line A/B test to find out.

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October 5, 2023
With or without the clock emojis in the email subject line?

Should you include clock emojis and countdown timers to stress urgency? Or does doing so sabotage sales? Take your best guess on this A/B test to find out.

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September 21, 2023
Which cookie notification format won? With the buttons or links?

To increase cookie consent optins, should you use buttons or links on your cookie notification banner? Take your best guess on this creative cookie consent A/B test to find out. Then apply the findings to optimize your own optin process.

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September 7, 2023
Which email format won? With the button or links?

To increase email engagement, does it work better to use links or buttons within your email template? Take your best guess on this engaging email A/B test, see if you can guess correct, and apply the real-life results to optimize your email marketing success.

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September 7, 2023
Which login format converted best? Link or button?

It's a super simple question, yet rarely tested: which login format converts better -- a link or a button? Go ahead and take your best guess on this super simple, yet super smart superannuation sign-in study. Then apply the real-life A/B test results to optimize your own login format.

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August 24, 2023
Which nav format won? Featuring product or lifestyle imagery?

To increase eCommerce conversions, should you showcase pure product photos? Or supplement your products with lifestyle imagery? Which format wins? Take your best guess on this promising product photo A/B test to find out.

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July 13, 2023
Which product image format outperformed?

Which product image format converts best? A flat lay view that shows a simple, but clear picture of the product? Or a view using real-life models to show how the product looks? Take your best guess on this interesting image A/B test to find out.

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July 13, 2023
Product or lifestyle imagery? Which pushed conversions higher?

To increase conversions, should you use product or lifestyle photography? The answer may surprise you. Take your best guess on this featured A/B test, see if you win, and apply the findings to optimize your own image.

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