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December 27, 2023
With or without the hero image on mobile?

To get users to request a quote, what strategy works best? Should you include an image so visitors can visualize and relate to the requested action? Or is it best to remove the image and instead replace it with a big, bold Call To Action (CTA) button. Take your best guess on this interesting image A/B test. See if you guess the right test and apply the findings to optimize your own website.

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December 27, 2023
Did the 3D product image or video outperform?

When using product images to fuel more sales, should you showcase a 3D product image? Or video? Take your best guess on interesting image test to find out. See if you guess correctly and apply the findings to optimize your own sales success.

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December 14, 2023
Which CTA wording worked best?

To motivate visitors to move through your conversion funnel, and ultimately make a purchase, does it work best to use higher-friction Call To Action (CTA) copy like "add to cart"? Or does a lower-friction variant like "next step" clarifying the offering and work better? Take your best guess on this creative copy A/B test to find out.

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December 14, 2023
Which button copy worked best late in the funnel?

Take your best guess on this eCommerce A/B test to find out which button copy Call To Action (CTA) converted best. Find out why conversion intent matters.

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November 30, 2023
With or without the coupon code pop-up?

To increase sales, should you provide users with a coupon code option if the first code input doesn't work? Or does doing so cut into your bottom line, making it better to simply show an error message if an invalid coupon code is input? Take your best guess on this coupon-crazed A/B test to find out.

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November 30, 2023
With or without the member exclusive offer?

Does adding an exclusive offer banner increase memberships sign-ups and sales? Or does the added element distract shoppers from the more important conversion goal of purchasing products? Take your best guess on this A/B test and see if you win. Then apply the findings to optimize your own site.

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November 15, 2023
With or without the free shipping notification?

Does offering free shipping really make that much of a difference when it comes to getting shoppers to start and go through your conversion funnel?

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November 2, 2023
Without or with the child link?

When creating optimized Call To Action (CTA) buttons, does it work best to include or leave off a child link? Take your best guess on the crafty CTA test, see if you can guess which test won, and apply the findings to optimize your own high-converting CTA buttons.

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October 19, 2023
With or without the top image on mobile?

To increase conversions all the way down the funnel, should you include or remove a top image placed in the hero section? Take your best guess on this interesting image A/B test. Can you guess the right test?

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