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June 16, 2022
Which pop-up won? With the focus on images or text?

As a lead generation tool, to increase sign-up conversions, does an image-focussed or text-heavy pop-up convert best? Take your best guess on this powerful pop-up test, see if you win, and apply the findings to optimize your own pop-ups.

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June 16, 2022
Should you use or lose the CTA in a dropdown navigational mega menu?

To increase conversions, what works best? A navigational mega menu with or without a graphic and CTA? Take your best guess on this neat nav A/B test to find out. See if you win. And apply the findings to optimize your nav menu.

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June 2, 2022
Should you push your customers to leave a review on your website?

Customers reviews have become a coveted form of social proof that can dramatically increase trust, credibility, and subsequent sales. But does asking customers to leave a review come at the expense of conversions? Take your best guess on this risky rating review A/B test to find out.

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June 2, 2022
Puzzling Paradox: Does a Personal or Practical Approach Convert Best?

When it comes to high-converting micro copy, what works best for getting users to complete a form? A personal or practical approach? The answer is a puzzling paradox. Curious to learn more? Click to take this creative copy A/B test. See if you can guess the right test. Apply the findings to optimize your own success.

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May 19, 2022
Which nav bar copy won: "Save 50%" or "VIP Express"?

When catering to a local audience, what's the optimal copy to use in your nav menu? "Save 50%" or "VIP Express"? The answer isn't so simple. Take your best guess on this winning wording A/B test, see if you win, and apply the results to optimize your nav menu.

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May 19, 2022
Does tailoring content to a local audience impact conversions?

To increase conversions, does it work if you tailor content to local audiences? Or does doing so result in a lot of work with little payoff? Take your best guess on this tailored A/B test, see if you win, and apply the results to optimize your own site.

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May 5, 2022
Which filter order won? "Best Result" placed first or last?

To increase conversions, what's the optimal way to order the categories in a navigational filter? Should you display and put "Best Result" first or last? Take your best guess on this fitting filter A/B test, see if you win, and apply the results to optimize your own site.

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April 21, 2022
With or without the customer reviews?

To increase conversions, should showcase reviews, even if they're not 5/5 stars? Or is it better to avoid reviews and instead provide easy-to-access help to customers? Take your best guess on this raving review test and see if you win.

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April 21, 2022
With or without the testimonials slider?

To increase conversions, should you use or lose an interactive slider format? Conventional wisdom and A/B test case study evidence shows, sliders simply don't convert. But does this finding apply to all slider formats -- even testimonials? Take your best guess on this testimonial test and see if you win.

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