Version A – Price shown as 10 monthly installments
Version B – Total price shown, with monthly installment amount below
Version A – Price shown as 10 monthly installments
Version B – Total price shown, with monthly installment amount below
Version A – Price shown as 10 monthly installments
Version B – Total price shown, with monthly installment amount below
Does including a privacy guarantee allay concerns or bring up suspicion and create unnecessary hesitation? Take your best guess on this trustworthy test and apply the insights to optimize your sign-up success.
Test Details: World Wildlife Fund (WWF), conducted this wildly successful donation form test to increase monthly donor contributions. Background & Testing Goal: When it comes to soliciting charitable donations, there are certain assumed industry “best practices.” One belief is people will donate more if given the freedom to select their own donation amount. A previously […]
Test Details: As a charitable organization, finding the right way to ask for donations is key. Request too aggressively, you risk turning off potential donors. Make the process too hard, people can’t be bothered. Don’t ask at all and, people might not give anything. For this reason, testing the best way to ask for donations […]
Test Details: Online marketing agency, Optimized Marketing, ran this flowing feature image study for their client, Culligan of Calgary, a local franchisee of the international water solutions company. Background & Testing Goal: After conducting a data-driven website analysis, Optimized Marketing found Culligan of Calgary’s homepage was the most visited page, but had a comparably low conversion rate. Research […]
