It's a Valentine's day true love's test: which email subject line converted best on Valentine's day? Take your best guess on this test, see if you win and apply the findings to optimize your own email subject line conversions.

Should you place the Call To Action (CTA) button above or below the price? Take your best guess on this test by Greenhouse Group and Vodafone to find out. Then, apply the findings to optimize your own mobile and eCommerce conversions.

Should you display a pop-up that shoes just one item or sale, or a whole array of your available products? Take your best guess on this test to find out. Then, apply the findings to optimize your own eCommerce conversions.

Test Details: Intel, the intelligent technology company, conducted this captivating chat test in-house, on their site. Background: Extensive data analysis revealed Intel’s customer support page was a major pain point that needed to be addressed and optimized. Customer feedback indicated specific product information was hard to find and access. To increase increase customer satisfaction and reduce customer effort, Intel’s testing team […]

When it comes to ordering your offer, what works best? Should you present the most expensive item first or save the best for last? Take your best guess on this A/B test to see which test won. Then, apply the findings
to optimize your own pricing pages, tables, and plans.

Test details: Optimizely the popular A/B testing and experimentation platform, conducted this interesting image study in-house, on their own site, using their own testing platform. Background: While undergoing a website redesign, Optimizely decided to test an important image element. They wanted to definitively determine if it was it better to feature logos of well known companies […]

Test Details: IG is a UK-based online trading company with over 150 thousand customers worldwide. Like many organizations, IG focuses on increasing its client base through lead generation, by collecting email addresses and nurturing email relationships with prospects. Background: In this test, IG focussed on collecting the email addresses of “low-intent” users — who didn’t show […]

Test Details: Impact M (formerly Value-Drive), a Japanese digital marketing firm, conducted this sizeable font test on their content marketing blog. Background: Noticing a high bounce rate on their blog, Impact M thought it would be worthwhile testing the impact of font size. Their goal was to decrease bounce rate by increasing reader engagement. [/wlm_nonmember] [/wpv-conditional]

Test Details: The Next Web (TNW), a leading online tech publisher, ran this high-tech study in-house, on their own site. Background: Looking to increase engagement and brand awareness, the testing team wanted to drive more traffic to the Deals section of their site’s eCommerce store. In the store, you can get tech products ranging from headphones to web […]