Test Details: Jaywing, a strategic, data-driven digital agency, ran this creatively crafted copy test for the UK Branch of ADT, the popular security solutions provider. The test goal was to see if the Call To Action (CTA) button copy influenced lead sign-up conversions. Background: Looking to increase residential and commercial leads, the testing team wondered if the CTA button copy would […]

Test Details: Iacoca Blue Advertising is a digital agency focused on creative advertising. They conducted this spookingly smart Halloween Facebook ad test for their client, an auto dealership. The test goal was to see if a Halloween-themed ad creative increased interest during the month of October. Background: The agency had run some holiday-themed ads in the […]

Test Details: RedEye Optimisation is a progressive customer experience optimisation agency. They conducted this smart search box test for their client, Super Break, a UK-based short trip travel site. The test goal was to determine the most effective search box formation to increase bookings, and ultimately revenue, for the travel site. Background: With the search box a prominent […]

Version A – Woman taking a selfie
Version B – Featuring Darby brand

To convert more users, which phrase works better? Get a Quote? Or Get Pricing? Take your best guess on this winning wording A/B test, see if you win, and apply the findings to optimizing your own high-converting copy.

When it comes to optimizing your navigational (nav) menu copy, what wording works best? Take your best guess on this creative copy test and see if you can guess which test won. Then, apply the findings to optimize your own navigational menu.

Version A – Traditional desktop-style navigational menu
Version B –  Typical mobile-style "hamburger" menu

Version A – Shop The Look option added
Version B –  No Shop The Look option

Version A – AdWords search keyword shown
Version B –  Words "free" and "save" shown - No AdWords keywords shown