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June 29, 2023
Which button copy worked best? View now or order now?

To increase conversions and get users move down through your funnel, is it better to take a low-friction approach and gently ease in visitors? Or is a high-friction push a more effective approach? Take your best guess on this fun friction test to find out.

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June 29, 2023
Which Button Copy Worked Best Early In The Funnel?

Take your best guess on this A/B test to find out which button copy Call To Action (CTA) converted best. Find out why conversion intent matters.

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June 15, 2023
Which simple copy change achieved an astounding +57% conversion lift?

Can adding or removing 3 simple letters, the word "now" really make a 57% difference in conversions? Take this A/B test to see for yourself.

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June 15, 2023
Which design radically increased conversions 337%?

To increase lead gen conversions, what approach should your landing page take? Should it feature skimable text and icons? Or benefits-based copy? Take your best guess which radically redesigned version won. Then apply the findings to optimize your own success.

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June 1, 2023
What's the optimal image slider format: embedded or added?

Is it best to conserve valuable mobile screen real estate and place your product image slider inside the main thumbnail image preview? Or make it more obvious and place it outside the image as a separate visual element? Take your best guess on this interesting image A/B test to find out.

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May 18, 2023
With or without the added trust icons?

To get shoppers to purchase your product, is it best to feature trust icons near the Call To Action (CTA) button? Or does doing so only distract and elicit skepticism? Take your best guess on this top-notch trust badge A/B test to find out. Then apply the findings to optimize your own PDP.

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May 18, 2023
With or without the trust rating?

Should you use or remove the trust rating on your site -- especially if the trust score isn't stellar? Take your best guess on this trust-testing A/B test to find out. Then apply the findings to optimize your own site.

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May 4, 2023
With social sharing icons or phone numbers?

To get shoppers to place an order and purchase your product, is it best to feature social sharing icons or phone numbers? Take this creative contact info A/B test to find out. Then apply the findings to optimize your own product page.

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May 4, 2023
With or without the bottom call and email buttons?

No user wants to talk on the phone, and added buttons on mobile just create distraction, diminishing conversions. Right! . . . Or is it? Take your best guess on this mind-boggling mobile A/B test to find out.

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