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May 4, 2023
With social sharing icons or phone numbers?

To get shoppers to place an order and purchase your product, is it best to feature social sharing icons or phone numbers? Take this creative contact info A/B test to find out. Then apply the findings to optimize your own product page.

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May 4, 2023
With or without the bottom call and email buttons?

No user wants to talk on the phone, and added buttons on mobile just create distraction, diminishing conversions. Right! . . . Or is it? Take your best guess on this mind-boggling mobile A/B test to find out.

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April 20, 2023
Socks or swatches: which image format won?

To encourage shoppers to view and buy your product, should you show an actual view of the product itself? Or keep shoppers engaged by showing only a color swatch of the available product colors? Take your best guess on this interesting image test to find out.

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April 6, 2023
Finances or features: which format won?

When trying to sell an expensive item, like a home, should you focus first on the price point or the product features? Take your best guess on this real-life A/B test, see if you can guess the right test, and apply the findings to optimize your own email creatives and website pages.

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March 23, 2023
Which headline won: simple or instructive?

To get users to complete an order, is it best to keep the headline copy short and simple or clear and directive? Take your best guess on this convincing copy A/B test to find out. Then apply the insights to optimize the copy on your own pages.

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March 23, 2023
Which email subject line increased open rates?

When enticing callers to purchase phone credit, which email subject line works better: offering extra time or bonus credit? Take this smart subject line test to find out. Then apply the insights to optimize your own testing success.

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March 9, 2023
With delivery date above or below contact form?

When trying to get shoppers to place an order, is it better to put the contact information form above or below the delivery date field? The answer may not be so simple. Go ahead and take your best guess on this daring delivery A/B test. See if you can guess the right test. And apply the findings to optimize your own forms.

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March 9, 2023
Does a multi-step or single-step registration form convert better?

Does a one-step or two-step form convert best? Take your best guess on this fine form test to find out. Then, apply the findings to optimize your own form fill and lead gen success.

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February 23, 2023
With or without the confirmation copy?

To get users to complete your form, should you add microcopy stating why the information is being requested? Or does doing so add visual clutter and create unnecessary hesitation? Take your best guess on this convincing copy A/B test to find out.

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