Hundreds of A/B tests have already been done looking at what button color converts best. But this real-life A/B test is different. In it, an orange button was pitted against a green button. Which color worked best? The answer may surprise you. . . Take your best guess to find out.

When it comes to an optimized design, what format wins? Without or with an abundance of details? Do too many details detract and distract? Or help users decide, dialling in on conversions? Take your best guess on this detail-oriented A/B test, see if you win, and apply the findings to optimize your own pages.

Does adding an interactive map feature create clutter and visual distraction on small-screened mobile devices diminishing conversions? Or does the feature, literally, orient viewers and increase conversions? Take your best guess on this moving A/B test, see if you win. The apply the findings to optimize your mobile pages.

Does adding an "as featured in" logos section help establish brand trust and credibility, or does it add extra distracting elements on the page, eliciting skepticism and diminishing conversions? Take your best guess on this A/B test and see if you win. Then apply the findings to optimize your own site.

When attempting to get readers to download and read your report, does it pay to put a limited-time offer seal on the landing page? Or does doing so create skepticism and distrust, diminishing conversions? Take your best guess on this limited-time A/B test and see if you win. Then apply the findings to optimize your own landing pages.

When it comes to Call To Action (CTA) button text, what converts best? Wording that plays on the Corona virus, or a more sensitive approach that offers updates and news on COVID. Go ahead, take your best guess and see if you can guess which test won.

When creating optimized navigational menu, is it best to put the menu titles in ALL CAPS to draw attention? Or does doing some diminish and detract from readability and conversions? In which case does a Title Case Menu work best? Take your best guess on this crazy capitalization test to find out.

To increase free-to-paid trial conversions, is it best to offer users a full glimpse of your site, through a navigational menu? Or, it is better to restrict site access and push pricing plan conversions? Take your best guess on this smart study and see if you win.

Should you just use one clear, strong Call To Action (CTA)? Or does adding a second CTA actually help conversions? Take your best guess on the bountiful button test, see if you can guess which test won, and apply the findings to optimize your own high-converting CTA button format.